Marketing has been transformed by the emergence of Artificial Intelligence (AI), providing marketers with the ability to quickly and accurately analyze vast amounts of data that were previously too difficult for humans to manage.
AI can shift through information and identify patterns that are not immediately apparent, and use Machine Learning (ML) that aids to analyze these patterns and predict future behavior. As a result, marketers can create more targeted and personalized campaigns that resonate with their target audience(can be hyper-targeted to write audience), leading to increased engagement, brand loyalty, and better business outcomes.
While concerns exist about job replacement, AI is more likely to enhance human capabilities rather than replace them, and it will change how work is done.
What factors determine whether AI will replace your job?
- Jobs involving repetitive tasks are at the highest risk of replacement.
- Whereas jobs that require human connection, creativity, and critical thinking are less likely to be fully automated.
- Higher education and skill-level jobs have lower chances of automation.
We have a moral imperative to ensure that the transition to the new age of automation does not leave people behind. Automation will displace some workers, but it also has the potential to create new, better-paying jobs and spur economic growth.”
Some organizations predict that AI will lead to widespread job displacement, while others believe it will create new jobs. For instance, a report by McKinsey Global Institute suggests that up to 800 million jobs could be lost to automation by 2030. However, a report by the World Economic Forum predicts that while some jobs may be displaced, AI will also create 97 million new jobs by 2025 while displacing 85 million.
AI is now omnipresent in our lives, impacting both personal and business aspects.
To benefit from this powerful technology, it's important to view AI as a tool for enhancing human capabilities rather than as a replacement for them.
Most of us are familiar with popular AI tools like
- ChatGPT
- Grammarly
- Quillbot for content editing and formatting.
However, businesses can explore other AI-powered tools to enhance their productivity and develop compelling content and campaigns for their products and services.
So what are you waiting for? Check out the remaining
20 AI marketing tools to optimize your business
Jasper
Jasper is an AI copywriter that aids digital content creators, bloggers, marketers, and story writers to create content 10 times faster. It uses natural language processing (NLP) and machine learning (ML) to create high-quality content quickly and efficiently.
- SEO-optimized content
- Better copy for ads
- Aids ideation during writer’s block
- Brand voice customization
- It can generate sub-reports
- Text and image AI generation
- Plagiarism checker
- Can generate watermarks
- 50+ templates
- First 10,1000 words are free
- Boss mode: $49/month
- Business mode: custom pricing
How it works:
Copy. AI
Copy.ai, an AI copywriting tool uses machine learning to generate high-quality content for various purposes like social media posts, ad copy, blog articles, and email marketing. It can also assist in ideation and content formatting. Copy.ai allows users to customize their content by adjusting parameters such as tone, length, and keyword density. It aims to streamline content creation and reduce the time and effort required to produce engaging and effective copy.
- Quick attention-grabbing headlines and body content
- 25+ Languages
- Tone check
- Suggestions based on inputs
- 90+ templates
- Best for short and long-form content
- Chrome extension available
- Plagiarism checker
- sign up for free: 100 credits
- Pro plan: $36/ month
How it works:
Seventh Sense
The Seventh Sense is an AI-powered email marketing tool that uses machine learning to analyze your target audiences’ behavior and determine the best time to send emails for optimal engagement. It also offers personalized content recommendations, subject line testing, and email performance tracking. Its ability to adapt to changing user behavior over time ensures its effectiveness, and it can help businesses achieve their marketing goals by increasing engagement and conversions.
- Increases deliverability, engagement, and conversations
- Tailored assistance
- Identifies optimal timing to dispatch emails to each recipient
- Builds customized forecasting models
- Analyzes individual behavioral patterns
- Hubspot- business $80/month
- Marketo $450/month
How it works:
Pro Rank Tracker
Pro Rank Tracker is an AI-powered tool that tracks search engine rankings and provides detailed reports on keyword performance. It works across multiple search engines, including Google, Bing, Yahoo, and YouTube, and offers features such as competitor analysis, backlink monitoring, and site auditing tools to help businesses improve their online visibility and search engine rankings.
- Identify your current rankings quickly and easily.
- Access trustworthy rank tracking from any device, wherever you are.
- Analyze your ranking progress rapidly with online views, data visualizations, and charts, allowing you to make informed decisions based on insights.
- Generate personalized, branded reports that are shareable with investors, clients, or colleagues, without the need for manual effort.
- Schedule and save reports for future use.
- Available on both IOS and Android devices
- Starter plan: $13.5 – $69/ month.
- Pro plan: $89 – $149/ month.
- Agency plan: $180 – $740/ month.
How it works:
Acrolinx
Acrolinx is a marketing writing tool that captures the way an enterprise communicates and its guidelines and aligns content with guidelines, using automation to shorten the editorial process.
A content alignment platform, that helps to scale your brand and improve content quality. It is used by some of the world’s top brands like Google and Amazon. The process begins by first setting preferences for style, tone of voice, grammar, and company-specific word usage. The AI marketing tool then scores your existing content based on these categories before suggesting how the content can be improved.
- SEO management
- Chatbot
- Electronic signature
- Full-text search
- Version control
- Multiple languages
- Mobile access
- Website management
- Customizable templates
- Reviews existing content and aligns it with brand voice
- Automates parts of the editorial process
- Aimed at enterprises
- Integrates with top platforms like Google Docs and WordPress
- Highest Rated
- Free trial available
- Plan starts $25000 onwards
How it works:
PaperWise
PaperWise is an AI-powered tool that helps businesses manage document processing and workflows. The tool automates document processing using machine learning algorithms to extract data from different document types.
PaperWise offers task automation, collaboration tools, and analytics dashboards to streamline processes and identify areas for improvement. The tool can be customized to match specific business needs and integrated with other software tools.
PaperWise saves time and reduces errors in processes, ultimately leading to improved productivity and profitability.
- Audio File Management
- Document Classification
- Image/Text Editing
- Video Support
- Free trial not available
- $250/month
- Free version too not available
Visit how to use PaperWise for a step-to-step guide.
Magic Design under Canva
Canva's Magic Design is an AI-powered feature that offers design recommendations to users based on their preferences and past design choices. It saves time by generating suggestions for color schemes, font combinations, and layout options, and can also help users create more visually appealing designs.
Magic Design streamlines the design process and tailors recommendations to each user's unique style and aesthetic, making it a powerful tool for creating customized designs quickly and easily.
- Allows users to generate presentations by just inputting prompts that describe the presentation.
- Personalized and customizable templates by uploading a reference image that matches fonts, images, graphics, and styles to the sample image.
- Detects what a user is trying to draw and automatically smoothens out the distorted shapes.
- Free to use
How it works:
Dall E 2
DALL-E 2 is an AI-powered image generator developed by OpenAI that can create unique, surreal images from textual descriptions. The tool can generate complex and multi-layered images that are not limited by physical constraints, allowing for truly unique and creative visualizations.
DALL-E 2 works by analyzing textual descriptions and translating them into image elements, such as shapes, colors, and textures. The tool also understands and interprets abstract concepts and ideas, making it a valuable tool for artists and designers.
- Custom Art Generator
- Can be accessed directly from the OpenAI website.
- Can create an image based on a text prompt
- Can upload an already existing photo and edit and modify it with variations
- Generates realistic images
- Two techniques: A) Inpainting- replacing erased parts with AI-generated content B) Out-painting- expanding image borders using AI
- Only 3 variation options available
- Flexibility- a wider range of styles
- Uniqueness- the image would less likely seem ‘AI-like’
- Responsive to style prompts
- Raw speed- takes 20 seconds to generate.
- Internal image editing
- More adept at brushing or editing realistic ‘normal’ photographs
- Privacy protected
- Allows sharing URLs
- If you want cheaper but bulk images
- Free 50 credits on signing up
- +15 credits per month
- Buy 115 credits for $15 / 11,500 credits for $1,500
How it works:
Midjourney
Midjourney is an AI tool that has been designed to help businesses and organizations better understand and optimize their customer journeys. It uses advanced machine learning algorithms and predictive analytics to analyze customer data and identify patterns and trends in their behavior.
The Midjourney tool is capable of tracking customer interactions across multiple channels, including social media, email, phone, and website visits. It can identify the key touchpoints that customers engage with during their journey and provide insights into the effectiveness of each touchpoint. This information can be used to optimize the customer journey and improve the overall customer experience.
- Powerful Art-generating tool
- Text to Image AI
- Can only access it through Discord
- Has 4 internal variations options
- Creates 2D art, painting, and illustrations
- 3D visual arts
- More aesthetically pleasing
- Adds curves, details and anthropomorphic features
- Available on mobile since uses the Discord app
- The visible generation process can watch the magic happen
- No watermark
- First 25 images free
- $10/month
How it works:
Slides AI
Slides AI is an AI-powered tool that helps users create impressive presentations quickly and easily. It analyzes presentation content, provides design options, suggests layouts, fonts, and color schemes, and offers guidance on presentation structure. The tool saves time and effort by automating design and layout decisions, while also improving performance over time through user feedback and data.
- Text into slides
- AI presentation tool
- Wide range of templates
- Time-saving
- Customizable color presets
- Privacy-focused
- Auto saves file
- Personalize your Google slides
- Can insert YouTube videos, can edit them
- Autoplay videos
- Free to use
How it works:
Tome
Tome is an AI-powered tool that summarizes long documents, articles, and web pages. It uses natural language processing and machine learning to analyze text and generate concise summaries. It works on any device with an internet connection and can be helpful in research, news analysis, and content curation.
Tome can summarize content in multiple languages and its algorithms constantly improve based on user feedback and data. It is a valuable tool for anyone who needs to save time and increase productivity by quickly summarizing long texts.
- Optimizing workflows
- Streamline their processes
- Customize templates
- Optimize marketing strategies
- Enhance customer services
- Highly secure with robust data encryption and user authentication
- Powerful Storytelling tool
- Slide designer
- Strategy, design, data, and personal messages drafting
- Live Chat
- Video editing
- Image editing
- Content management
- Collaboration feature
- Helps in automating repetitive tasks, reducing errors, and improve their productivity
- 500 credits on registration
How it works:
Writersonic.com
Writersonic.com is an AI-powered writing tool that offers a range of features to enhance the written content. It includes a grammar checker, thesaurus, and sentence rephrases, as well as an AI-powered content generator for creating articles quickly. It also includes a plagiarism checker to ensure originality.
The platform is suitable for students, bloggers, and marketers looking to improve the quality of their written content efficiently.
Writersonic.com is meant to give a headstart to your team.
- Paraphrasing tool
- Text expander
- Product description
- 3-step approach to deliver blog posts and SEO-optimized articles
- Assisted content creation
- Keyword research tools
- Long and short-form content generator
- SEO management
- Tone selection
- Publishing scheduling
- Grammar and spell check
- Plagiarism detection
- Document import/export
- Free trial with $13/month subscription
How it works:
Adobe Firefly
Adobe Firefly is an AI tool developed by Adobe that automates tasks to increase productivity and efficiency for creative professionals. Its AI assistant offers suggestions for tasks like selecting fonts and resizing images, while its ability to identify and separate elements simplify design work. The auto-layout tool adjusts designs to fit various screen sizes, and its collaboration feature enables real-time editing for multiple team members.
Overall, Adobe Firefly is a valuable tool for streamlining creative workflows and boosting productivity.
- Generate images with simple prompt commands
- Replace subjects
- Video editing
- 3D modeling- new styles and variations of objects
- Social media promotional posters and banners
- Text-to-image and text effects
- Can edit and modify the graphics
- High-quality product images and graphics
- Overcome your copyright and legal issues on images
- Beta version is free to use and access
How it works:
MarketMuse
MarketMuse is an AI-powered content marketing tool that provides content creators with insights and recommendations to develop high-quality, engaging content. Its advanced natural language processing algorithms enable it to analyze and understand content, identify gaps, and make recommendations to improve it.
The platform features a Content Analyzer tool that analyzes website content, a Content Planner tool that helps plan and organize content strategy, a Content Optimization tool that improves SEO performance, and a Competitor Intelligence tool that analyzes competitors' content.
- All round effective ai marketing tool
- For optimizing long-form content like landing pages, emails, articles, or sales copies
- First draft can be altered
- Built-in editor and content brief
- Helps content marketers
- Saves time spent
- Competitive analysis, SEO and content research using AI
- Provides keyword insights and recommendations for improvement
- Helps with content creation
- Free Trial
- Standard $149/month
How it works:
Personalize
Personalize is an AI-powered tool developed by Amazon Web Services that helps businesses create personalized experiences for their customers. Personalize analyzes customer data to generate personalized recommendations, integrates with existing business applications and data sources, includes built-in algorithms and templates, and provides monitoring and reporting tools.
The tool is designed to help businesses tailor their content and recommendations based on individual customer preferences, behavior, and past interactions, focusing on improving customer engagement and increasing sales.
- Uses an algorithm to identify the interest of each contact
- Updated in real-time
- Racks metrics like time on page, frequency, and recency
- Easy setup and operation
- Finds out what your target audience is represented in
- Ai-powered personalization tool
- Pinpoints the products and services people are most intersected in
- Provides a top 3 of your database
- Uses persona psychographics
- Identifies the right time to promote the right product/service
- Provides the exact data your business needs to tailor
- Aids in email marketing and content strategy to reach new heights
- Right market- right customers- right time
- Light version: $69/month
- Plus version: $119
- Premium version: $219
Schedule a demo to use Personalize ai tool
Copilot by GitHub
Copilot is an AI-powered tool developed by GitHub and OpenAI to assist developers in writing code more efficiently. It generates suggestions and completes code snippets based on the context and programming language being used. The tool uses natural language descriptions to generate code snippets, suggests code snippets based on the context of the code being written, and includes built-in libraries and frameworks to quickly build applications.
Copilot also offers collaboration and version control features that allow multiple developers to work on the same codebase simultaneously. It is an essential tool for developers looking to improve their productivity and reduce the time spent on manual coding tasks.
- Turning prompts into code.
- Collaborative coding
- Giving recommendations based on the project’s context and style conventions.
- Completing function suggestions.
- Generating code snippets.
- Helping navigate unfamiliar libraries or frameworks.
- Speeding up test generation.
- Providing industry-leading privacy.
- Join for free
- Team version: $3.67
- Enterprise version: $19.25
How it works:
Uizard
Uizard is an AI-powered tool that helps users quickly and easily create designs for websites and mobile applications.
It offers a range of features designed to help users create designs for websites and mobile applications quickly and easily. Its ability to generate custom designs based on user inputs, generate responsive designs, and include collaboration features make it an essential tool for businesses and designers looking to improve their productivity and efficienc.
- Custom designs based on user inputs
- Drag-and-drop interface
- Responsive design optimization
- Uses machine learning algorithms
- Collaboration features
- Real-time feedback and suggestions
- Integrations with other design tools and platforms
- Application programming interface (API)
- Free to use
How it works:
Conclusion
In conclusion, the marketing industry is not immune to the impact of digital transformation, and AI is proving to be a vital tool in this process.
By leveraging the power of AI and machine learning, marketers can gain a deeper understanding of their customer's behavior and create more effective and targeted marketing campaigns.
The adoption of these technologies is likely to continue, and companies that embrace them will be better positioned to succeed in the ever-evolving digital landscape.
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